About the Show
The Breakout Moment is a case-study podcast for B2B small business owners who are past the startup scramble and deep in the operational grind. At this stage, you already know the truth most business podcasts skip over:
Growth is messy.
You’re managing people, projects, clients, and cash flow at the same time. Systems are half-built. Marketing and sales might depend heavily on you. Every decision feels like it carries a real risk.
This podcast exists to make that stage easier to navigate.
Each week, we unpack one real business win: the kind that changed a company’s trajectory. A pricing shift. A sales process fix. A better marketing strategy. A leadership decision that finally unlocked growth.
No hypotheticals.
No startup fairy tales.
Just real operators sharing what actually worked.
About the Host
Christina May grew up around small business.
Her grandfather ran an electrical contracting company, and she watched him build it one job, one relationship, and one calculated risk at a time. Unfortunately, she also watched the business quietly fail as growth relied too heavily on word of mouth as opposed to stronger business practices.
That experience shaped her career.
After ten years in marketing leadership and earning her MBA, Christina founded Illumine8, a firm that helps owner-led B2B businesses build stronger marketing, sales, and systems through RevOps.
She believes small businesses deserve practical growth advice that respects the realities of small teams, real budgets, and real markets.
The Breakout Moment is her way of sharing these stories.
About the Producer
Stacey Holsinger is the founder of Steel Toe Communications and a marketing leader focused on B2B companies in the skilled trades and built environment.
With more than two decades of experience, she helps contractors, manufacturers, and service providers turn their work into clear, effective marketing that drives visibility and growth.
She is known for her practical approach to messaging and storytelling, helping businesses communicate what they do and why it matters without overcomplicating it.
Stacey believes the companies building the physical world deserve marketing that is as strong and straightforward as the work they do.
