Growth can create new opportunities, but it can also make a business more complicated than it needs to be.
In this episode, Christina May sits down with Denny Woolley of Genesis AEC to talk about how the company has grown by building on what it already knows, listening to customers, and recognizing opportunities close to its core expertise. Denny shares how simplifying complex processes can help businesses move faster and control costs while still delivering what the customer needs.
Christina and Denny also explore the role of healthy debate in finding better solutions, how Genesis draws on experience across thousands of projects, and why context and creativity remain important as businesses begin using AI in their work. At the heart of the conversation is a lesson that applies well beyond architecture, engineering, and construction: growth does not always require reinventing the business. Sometimes the next opportunity is already there in what you know, what your team can do, and what your customers need.